You have configured a single goal in Google Analytics with thank-you.htm as the Goal URL and 100 (USD) as the Goal Value.

Following are four paths that visitors took on your website this month:

- main.htm > category.htm > product.htm > thank-you.htm main.htm >
- category.htm > product.htm main.htm > product.htm > thank-you.htm >
- main.htm > category.htm main.htm > category.htm > product.htm >
- category.htm > product.htm > thank-you.htm

Assuming hypothetically that these are the only pageviews that occurred for the given time period, what is the Page Value for category.htm?

A:40 B:50 C:100 D:200

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B:50
Answer Explanation

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Page Value is calculated as:(goal value + Ecommerce revenue occurring on or after the pageview) / (unique pageviews for all visits)For category.htm, this equates to 200/4, or 50. Answer B is thus correct.

Answer A is incorrect. The two pageviews of category.htm in the fourth path count only as a single unique pageview, so the Page Value is not 200/5, or 40.

Answers C and D are also incorrect. Since Page Value is calculated as total value of all goals/ecommerce transactions that a page contributed towards divided by total unique pageviews of that page during the time period, the Page Value is neither 100 nor 200.